Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY

JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, cilt.17, ss.930-944, 2016 (SSCI İndekslerine Giren Dergi) Creative Commons License identifier identifier

An asymmetric configural model approach for understanding complainer emotions and loyalty

JOURNAL OF BUSINESS RESEARCH, cilt.69, ss.3659-3672, 2016 (SSCI İndekslerine Giren Dergi) identifier identifier

How do firms benefit from customer complaints?

JOURNAL OF BUSINESS RESEARCH, cilt.69, ss.944-955, 2016 (SSCI İndekslerine Giren Dergi) identifier identifier

Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, cilt.11, ss.570-581, 2012 (SCI İndekslerine Giren Dergi) identifier identifier

How does innovativeness yield superior firm performance? The role of marketing effectiveness

INNOVATION-MANAGEMENT POLICY & PRACTICE, cilt.14, ss.107-128, 2012 (SSCI İndekslerine Giren Dergi) identifier identifier

Factors affecting risk mitigation revisited: the case of earthquake in Turkey

JOURNAL OF RISK RESEARCH, cilt.14, ss.17-46, 2011 (SSCI İndekslerine Giren Dergi) identifier identifier

Diğer Dergilerde Yayınlanan Makaleler

YÖNETİM BİLİMLERİ VE PAZARLAMA ALANINDA BAĞIMSIZ DEĞİŞKENLERİN KARŞILAŞTIRILMASI VE BASTIRICI ETKİ TESPİTİ

Uluslararası Yönetim İktisat ve İşletme Dergisi, cilt.13, 2017 (Diğer Kurumların Hakemli Dergileri)

Innovative Capability Innovation Strategy and Market Orientation An Empirical Analysis in Turkish Software Industry

International Journal of Innovation Management, ss.69-111, 2008 (Diğer Kurumların Hakemli Dergileri)

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

SPR2EP: A Semi-Supervised Spam Review Detection Framework

IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM), Barcelona, İspanya, 28 - 31 Ağustos 2018, ss.306-313 identifier

Why Do People Give Gifts?: Gift-Giving Motivations Scale Development and cross Cultural Validation

AMA Summer Academic Conference, Boston, Amerika Birleşik Devletleri, 10 - 12 Ağustos 2018, cilt.29, ss.13-15

Reputation and Attraction: How Can Young Universities Appeal

Times Higher Education Young Universities Summit, Florida tampa, 5 - 07 Haziran 2018

Youth Employment Policies

International Symposium on Youth Employment Challenges, Kayseri, Türkiye, 27 Şubat - 01 Mart 2018

The mediating effect of psychological ownership on person-organization fit and turnover intention : The Turkey private sector case

The 7th International Conference on Leadership, Technology, Innovation and Business Management Conference, Marmaris, Turkey, 9 - 11 Kasım 2017

RELATIVE EFFECTS OF TRUST AND SERVICE QUALITY ASSESMENTS ON PERCEPTIONS OF RELATIONSHIP QUALITY IN INTERFIRM RELATIONS IN THE CONTEXT OF CONVENTIONAL DISTRIBUTION CHANNELS

20th International Scientific Conference on Economic and Social Development (ESD), Prague, Çek Cumhuriyeti, 27 - 28 Nisan 2017, ss.546-553 identifier

Challenges and Opportunities for Business schools in Eurasia

Maastricht School of Business Research Conference- The Rise of Eurasia: New Perspectives on East-West Business and Economic Relations, Maastricht, Hollanda, 8 - 09 Eylül 2016

Turizmde Kriz Yönetimi

Erciyes Üniv. Tuırizm Fakültesi 10. Geleneksel Turizm Paneli, Kayseri, Türkiye, 20 Nisan 2016

A Historical Approach to Marketing from Anatolia Akhi Organizations

17th 2015 Biennial Conference on Historical Analyses and Research in Marketing, Long Beach California, Amerika Birleşik Devletleri, 28 - 31 Mayıs 2015

UNDERSTANDING CHOICE BEHAVIOR IN POLITICAL MARKETING CONTEXT: A FAVORABLE VOTER RESPONSES MODEL

Academy of Marketing Science, Monterrey, Meksika, 15 - 18 Mayıs 2013, ss.91-94 identifier

Kitap & Kitap Bölümleri