Yayınlar & Eserler

Yayın Ağı

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty

Alan A. K., Kabadayi E. T., YILMAZ C.
SERVICE BUSINESS , cilt.10, sa.4, ss.715-735, 2016 (SSCI) identifier identifier

EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY

Arikan E., YILMAZ C., BODUR M.
JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT , cilt.17, sa.6, ss.930-944, 2016 (SSCI) Creative Commons License identifier identifier

An asymmetric configural model approach for understanding complainer emotions and loyalty

TARI KASNAKOĞLU B., YILMAZ C., VARNALI K.
JOURNAL OF BUSINESS RESEARCH , cilt.69, sa.9, ss.3659-3672, 2016 (SSCI) identifier identifier

How do firms benefit from customer complaints?

YILMAZ C., VARNALI K., TARI KASNAKOĞLU B.
JOURNAL OF BUSINESS RESEARCH , cilt.69, sa.2, ss.944-955, 2016 (SSCI) identifier identifier

Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment

VARNALI K., YILMAZ C., Toker A.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS , cilt.11, sa.6, ss.570-581, 2012 (SCI-Expanded) identifier identifier

How does innovativeness yield superior firm performance? The role of marketing effectiveness

Alpay G., Bodur M., YILMAZ C., Buyukbalci P.
INNOVATION-MANAGEMENT POLICY & PRACTICE , cilt.14, sa.1, ss.107-128, 2012 (SSCI) identifier identifier

Factors driving the political polarization process in Turkey: Relative effects of a number of determinants ranging from economic voting behavior to collective trauma effects

YILMAZ C., Aygoren O., ÖZDEMİR Ö.
IKTISAT ISLETME VE FINANS , cilt.27, sa.311, ss.9-39, 2012 (SSCI) identifier

THE EFFECTIVENESS OF GREEN ADVERTISING: INFLUENCES OF CLAIM SPECIFICITY, PRODUCT'S ENVIRONMENTAL RELEVANCE AND CONSUMERS' PRO-ENVIRONMENTAL ORIENTATION

ALNIAÇIK Ü., YILMAZ C.
AMFITEATRU ECONOMIC , cilt.14, sa.31, ss.207-222, 2012 (SSCI) identifier

Factors affecting risk mitigation revisited: the case of earthquake in Turkey

ÖZDEMİR Ö., Yilmaz C.
JOURNAL OF RISK RESEARCH , cilt.14, sa.1, ss.17-46, 2011 (SSCI) Sürdürülebilir Kalkınma identifier identifier

Source characteristics and advertising effectiveness The roles of message processing motivation and product category knowledge

YILMAZ C., Telci E. E., BODUR M., Iscioglu T. E.
INTERNATIONAL JOURNAL OF ADVERTISING , cilt.30, sa.5, ss.889-915, 2011 (SSCI) identifier identifier

Diğer Dergilerde Yayınlanan Makaleler

Effects of Customer Complaint Management Quality on Business Performance in Service Businesses: An Application in Turkish Banking Sector

BENGÜL S. S., YILMAZ C.
Boğaziçi Journal , cilt.32, sa.2, ss.77-100, 2018 (Scopus)

Katılım Düzeyi SeçenekSayısınınİncelenmesi: Optimal Katılım Düzeyi SeçenekSayısına İlişkin Bir Çıkarım - Analysis Of The Point Scale Range: An Inference On Optimal Point Scale Range

DOĞAN V., ÖZKARA B. Y., YILMAZ C., Torlak Ö.
İşletme Araştırmaları Dergisi , cilt.9, sa.1, ss.464-484, 2017 (Hakemli Dergi)

YÖNETİM BİLİMLERİ VE PAZARLAMA ALANINDA BAĞIMSIZ DEĞİŞKENLERİN KARŞILAŞTIRILMASI VE BASTIRICI ETKİ TESPİTİ

DOĞAN V., YILMAZ C.
Uluslararası Yönetim İktisat ve İşletme Dergisi , cilt.13, sa.2, 2017 (Hakemli Dergi)

Katılım Düzeyi Seçenek Sayısının İncelenmesi: Optimal KatılımDüzeyi Seçenek Sayısına İlişkin Bir Çıkarım

DOĞAN V., ÖZKARA B. Y., YILMAZ C., TORLAK Ö.
İşletme Araştırmaları Dergisi , cilt.9, sa.1, ss.464-484, 2017 (Hakemli Dergi)

A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance

UZKURT C., KİMZAN H. S., YILMAZ C.
INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT , cilt.13, sa.6, 2016 (ESCI) Sürdürülebilir Kalkınma identifier identifier

Innovative Capability Innovation Strategy and Market Orientation An Empirical Analysis in Turkish Software Industry

AKMAN G., YILMAZ C.
International Journal of Innovation Management , ss.69-111, 2008 (Scopus)

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

SPR2EP: A Semi-Supervised Spam Review Detection Framework

Yilmaz C. M., Durahim A. O.
IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM), Barcelona, İspanya, 28 - 31 Ağustos 2018, ss.306-313 Sürdürülebilir Kalkınma identifier

Why Do People Give Gifts?: Gift-Giving Motivations Scale Development and cross Cultural Validation

DOĞAN V., Bagozzi R. P., YILMAZ C.
AMA Summer Academic Conference, Boston, Amerika Birleşik Devletleri, 10 - 12 Ağustos 2018, cilt.29, ss.13-15 Sürdürülebilir Kalkınma

Reputation and Attraction: How Can Young Universities Appeal

YILMAZ C.
Times Higher Education Young Universities Summit, Florida tampa, 5 - 07 Haziran 2018

Youth Employment Policies

YILMAZ C.
International Symposium on Youth Employment Challenges, Kayseri, Türkiye, 27 Şubat - 01 Mart 2018 Sürdürülebilir Kalkınma

The mediating effect of psychological ownership on person-organization fit and turnover intention : The Turkey private sector case

YILMAZ C., ELÇİ M., Erzengin E.
The 7th International Conference on Leadership, Technology, Innovation and Business Management Conference, Marmaris, Turkey, 9 - 11 Kasım 2017

Küresel Rekabet ve Yenilikçi Türkiye: Girişimcilik Ekosistemiyle fark Yaratmak

YILMAZ C.
Girişimcilik Zirvesi, Kocaeli, Türkiye, 3 - 06 Mayıs 2017

RELATIVE EFFECTS OF TRUST AND SERVICE QUALITY ASSESMENTS ON PERCEPTIONS OF RELATIONSHIP QUALITY IN INTERFIRM RELATIONS IN THE CONTEXT OF CONVENTIONAL DISTRIBUTION CHANNELS

Yilmaz C., YILMAZ C.
20th International Scientific Conference on Economic and Social Development (ESD), Prague, Çek Cumhuriyeti, 27 - 28 Nisan 2017, ss.546-553 identifier

Pazarlama Bilgisi Üretiminde Nicel Nitel Araştırma Ayrımı Olmalı mı Olmamalı mı

YILMAZ C.
21. Pazarlama kongresi, Kütahya, Türkiye, 6 - 08 Ekim 2016

Challenges and Opportunities for Business schools in Eurasia

YILMAZ C.
Maastricht School of Business Research Conference- The Rise of Eurasia: New Perspectives on East-West Business and Economic Relations, Maastricht, Hollanda, 8 - 09 Eylül 2016

Turizmde Kriz Yönetimi

YILMAZ C.
Erciyes Üniv. Tuırizm Fakültesi 10. Geleneksel Turizm Paneli, Kayseri, Türkiye, 20 Nisan 2016

A Historical Approach to Marketing from Anatolia Akhi Organizations

ERDOĞAN B. Z., torlak ö., YILMAZ C., İŞLEK M. S.
17th 2015 Biennial Conference on Historical Analyses and Research in Marketing, Long Beach California, Amerika Birleşik Devletleri, 28 - 31 Mayıs 2015

Specific Emotions and Explicit Content in Customer Complaints Implications for Predicting Customer Loyalty

TARI KASNAKOĞLU B., YILMAZ C., VARNALI K., TERZİ H.
5th EMAC Regional Conference, Katowice, Polonya, 24 - 26 Eylül 2014

Customer Complaint Handling in Social Media A Justice Theory Approach

VARNALI K., YILMAZ C., TARI KASNAKOĞLU B., TERZİ H.
5th EMAC Regional Conference, Katowice, Polonya, 24 - 26 Eylül 2014

UNDERSTANDING CHOICE BEHAVIOR IN POLITICAL MARKETING CONTEXT: A FAVORABLE VOTER RESPONSES MODEL

Aygoren O., YILMAZ C.
Academy of Marketing Science, Monterrey, Meksika, 15 - 18 Mayıs 2013, ss.91-94 identifier

Kitap & Kitap Bölümleri

Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Response Model

AYGÖREN O., YILMAZ C.
Ideas in Marketing, Krysztof Kubacki, Editör, Springer International Publishing, ss.91-94, 2015

Mobile Marketing Fundamentals and Strategy

VARNALI K., TOKER A., YILMAZ C.
McGraw-Hill, 2011

Metrikler

Yayın

35

Atıf (WoS)

215

H-İndeks (WoS)

8

Atıf (Scopus)

143

H-İndeks (Scopus)

6

Proje

1

Tez Danışmanlığı

39

Açık Erişim

11
BM Sürdürülebilir Kalkınma Amaçları