UNDERSTANDING CHOICE BEHAVIOR IN POLITICAL MARKETING CONTEXT: A FAVORABLE VOTER RESPONSES MODEL
Copy For Citation
Aygoren O., YILMAZ C.
Academy of Marketing Science, Monterrey, Mexico, 15 - 18 May 2013, pp.91-94
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Publication Type:
Conference Paper / Full Text
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City:
Monterrey
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Country:
Mexico
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Page Numbers:
pp.91-94
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Middle East Technical University Affiliated:
Yes