UNDERSTANDING CHOICE BEHAVIOR IN POLITICAL MARKETING CONTEXT: A FAVORABLE VOTER RESPONSES MODEL

Aygoren O., YILMAZ C.

Academy of Marketing Science, Monterrey, Mexico, 15 - 18 May 2013, pp.91-94 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Monterrey
  • Country: Mexico
  • Page Numbers: pp.91-94
  • Middle East Technical University Affiliated: Yes