Why Do People Give Gifts?: Gift-Giving Motivations Scale Development and cross Cultural Validation


DOĞAN V., Bagozzi R. P. , YILMAZ C.

AMA Summer Academic Conference, Boston, United States Of America, 10 - 12 August 2018, vol.29, pp.13-15

  • Publication Type: Conference Paper / Full Text
  • Volume: 29
  • City: Boston
  • Country: United States Of America
  • Page Numbers: pp.13-15