ONLINE BRAND COMMUNITIES IN SOCIAL COMMERCE:IDENTIFYING FACTORS AFFECTING CUSTOMER ENGAGEMENT

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Bayraktar P., ÖZKAN YILDIRIM S.

IADIS 2019, Utrecht, Netherlands, 11 - 13 April 2019

• Publication Type: Conference Paper / Full Text
• Doi Number: 10.33965/is2019_201905l014
• City: Utrecht
• Country: Netherlands
• Middle East Technical University Affiliated: Yes