Bayraktar, P. And ÖZKAN YILDIRIM, S. 2019. ONLINE BRAND COMMUNITIES IN SOCIAL COMMERCE:IDENTIFYING FACTORS AFFECTING CUSTOMER ENGAGEMENT. IADIS 2019 , (Utrecht, Netherlands).

Bayraktar, P., & ÖZKAN YILDIRIM, S., (2019). ONLINE BRAND COMMUNITIES IN SOCIAL COMMERCE:IDENTIFYING FACTORS AFFECTING CUSTOMER ENGAGEMENT . IADIS 2019, Utrecht, Netherlands

Bayraktar, Pelin, And SEVGİ ÖZKAN YILDIRIM. "ONLINE BRAND COMMUNITIES IN SOCIAL COMMERCE:IDENTIFYING FACTORS AFFECTING CUSTOMER ENGAGEMENT," IADIS 2019, Utrecht, Netherlands, 2019

Bayraktar, Pelin And ÖZKAN YILDIRIM, SEVGİ Ö. . "ONLINE BRAND COMMUNITIES IN SOCIAL COMMERCE:IDENTIFYING FACTORS AFFECTING CUSTOMER ENGAGEMENT." IADIS 2019 , Utrecht, Netherlands, 2019

Bayraktar, P. And ÖZKAN YILDIRIM, S. (2019) . "ONLINE BRAND COMMUNITIES IN SOCIAL COMMERCE:IDENTIFYING FACTORS AFFECTING CUSTOMER ENGAGEMENT." IADIS 2019 , Utrecht, Netherlands.

@conferencepaper{conferencepaper, author={Pelin Bayraktar And author={SEVGİ ÖZKAN YILDIRIM}, title={ONLINE BRAND COMMUNITIES IN SOCIAL COMMERCE:IDENTIFYING FACTORS AFFECTING CUSTOMER ENGAGEMENT}, congress name={IADIS 2019}, city={Utrecht}, country={Netherlands}, year={2019}}