Post-experience evaluations ofhealth services by Medicaltourists: The role of regulatory orientations

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Tezin Türü: Yüksek Lisans

Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Türkiye

Tezin Onay Tarihi: 2016

Öğrenci: CEREN TÜRKDOĞAN

Danışman: CENGİZ YILMAZ

Özet:

This study aims to classify international medical tourists in Turkey as promotion focused and prevention focused according to regulatory focus theory and to investigate whether there is a relationship between their orientations and their post-experience evaluations. While examining it, the relationship among perceived destination image, perceived service quality, perceived value, overall satisfaction and behavioral intentions are investigated and then, the factors affecting post-experience evaluations of both promotion and prevention focused medical tourists are revealed. The model is tested by using surveyed data from 124 international medical tourists, who chose to come to Turkey. The results indicated that perceived service quality and perceived value are the direct antecedents of overall satisfaction, though the effecting factors change depends on medical tourists’ orientations. In addition, perceived service quality and overall satisfaction have significant impacts on behavioral intentions, while perceived value has no significant direct influence on behavioral intentions for both promotion and prevention focused patients. This study aims to contribute to the literature by analyzing the effects of regulatory orientations of international medical tourists on their post-experience evaluations.