Local influences in Contemporary Iranian design with reference to a social network service

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Tezin Türü: Yüksek Lisans

Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, Mimarlık Fakültesi, Endüstriyel Tasarım Bölümü, Türkiye

Tezin Onay Tarihi: 2017

Öğrenci: NARDIN SEYEDSABOUNCHI

Danışman: FATMA KORKUT

Özet:

As observed in some social media channels in particular, in the last decade Iranian design has shown a special interest in local sources and influences as inspiration. Especially in fashion design, but also in jewelry design and fashion accessories design we come across designs and patterns influenced by Iranian poetry, miniatures, tiles, calligraphy, architecture, and local material culture. The increasing use of local sources and influences in the design of products used in daily life deserves a closer look in terms of the motivations of designers and the implications of this trend for contemporary design in Iran. This study explores the motivations for which and the ways in which local influences are utilized in contemporary Iranian design in reference to Instagram, a social network service. The field study conducted comprises two studies. The first study analyzes the images of 82 locally influenced designs by 40 Iranian designers identified by the researcher on Instagram. The second study analyzes the interviews conducted by the researcher in Tehran and Tabriz with 12 designers whose designs have been identified as locally influenced. The study reveals that local sources and influences utilized by the designers analyzed in this study range from poetry, to miniature, to ceramics, to calligraphy, to Iranian architecture, and to local material culture. Finally, the study draws attention to the connection between the modern and contemporary art in Iran, especially the Saqqakhaneh Movement of the 1960s-70s with its “modern-traditional” approach, and the works of contemporary Iranian designers utilizing local sources and influences as inspiration.