Examining the use of business analytics in organizations: An extension of the technology acceptance model

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Tezin Türü: Yüksek Lisans

Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, Sosyal Bilimler Enstitüsü, Türkiye

Tezin Onay Tarihi: 2018

Öğrenci: Nazlı Bayram

Asıl Danışman (Eş Danışmanlı Tezler İçin): MELEK AKIN ATEŞ

Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu

Özet:

Business analytics offers a rich set of benefits that provide significant returns to the organizations. Business analytics systems eliminate the complexity of interpretation of raw data by transforming it into meaningful, accurate, understandable, and shareable information across the organization. Business analytics enables users to make crucial business decisions quickly and reliably by providing the analytical tools that they need to find and interpret information. The main aim of the study is to investigate the factors that affect use of business analytics in the organizations. The factors are examined under three major categories: personal, technological (analysis performance of the system and, interface and integration quality of the system) and organizational (analytical decision-making culture). These three determinants are analyzed under an extended version of the technology acceptance model. This research is focused on shaping possible theoretical and practical implementations of business analytics use in organizations.