Gamification as a strategy to improve user-experience with interactive museum exhibits

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Tezin Türü: Yüksek Lisans

Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, Mimarlık Fakültesi, Endüstriyel Tasarım Bölümü, Türkiye

Tezin Onay Tarihi: 2016

Öğrenci: SYED AHMED JAWWAD ZAIDI

Danışman: NAZ AYŞE GÜZİDE Z. BÖREKÇİ

Özet:

Gamification principles offer a promising approach to enhancing user experience, specifically in the public sphere, while at the same time providing an opportunity for the user to have an engaging learning experience. Interactive museum exhibits afford immense potential to explore the relationship between engagement and gamified experiences. Since the introduction of digital interactive devices, creating engaging experiences for museum visitors has become a challenge, especially when catering to the millennial generation. This thesis study attempts to analyze and classify aspects of gamification with reference to museum experiences based on user-testing conducted with applications developed for museum visitors. An inductive approach to the research includes a preliminary study of a millennial population sample analyzing the various dimensions of their experience, as well as an empirical study to elicit user perceptions regarding areas covering motivations, perceived issues and ease of use. Conclusively, suggestions regarding improving interaction with exhibits are made.