Akademik Veri Yönetim Sistemi
Tezin Türü: Yüksek Lisans
Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, Fen Edebiyat Fakültesi, Psikoloji Bölümü, Türkiye
Tezin Onay Tarihi: 2018
Tezin Dili: İngilizce
Öğrenci: Seren Burak Özkum
Danışman: HAYRİYE CANAN SÜMER
Özet:With the widespread use of social media in people’s lives, the industry did not remain unresponsive and organizations started to use social media in a variety of different ways including for marketing, sales, recruitment, and selection purposes. This study aimed to investigate how social media information contained in candidate’s profiles affect recruiter’s hiring decisions and whether negative or positive information is more influential in this process of decision making by using policy capturing approach. Policy capturing is a regression-based technique which is used to assess how decision makers make evaluative judgements by using available information (Zedeck, 1977). In other words, it aims to identify the relative weight of factors contributing to decision outcomes. In the present study, initially, focus group were conducted with subject matter experts to determine what kinds information on candidate’s social media profiles were important for recruiters, and then 82 participants who were actively engaged in recruitment and selection processes were shown summary social media reports of hypothetical candidates and asked to rate their likelihood of inviting each candidate for an interview. In each report, three negative and three positive information were manipulated by either stating that, that information can be inferred from candidate’s social media profile or that information cannot be inferred from there. Results showed that both positive and negative information shared by candidates in social media affected recruiters’ hiring decisions significantly while the effect of negative information was more influential.