Dynamic switching times for season and single tickets in sports and entertainment with time dependent demand rates

---

Tezin Türü: Yüksek Lisans

Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, Mühendislik Fakültesi, Endüstri Mühendisliği Bölümü, Türkiye

Tezin Onay Tarihi: 2011

Öğrenci: YUSUF KENAN PAKYARDIM

Danışman: SERHAN DURAN

Özet:

The most important market segmentation in sports and entertainment industry is the competition between customers that buy bundle and single tickets. A common selling practice is starting the selling season with bundle ticket sales and switching to selling single tickets later on. The aim of this practice is to increase the number of customers that buy bundles, to create a fund before the season starts and to increase the load factor of the games with low demand. In this thesis, we investigate the effect of time dependent demand on dynamic switching times and the potential revenue gain over the case where the demand rate is assumed to be constant with time.