Cost and demand driven pricing model for internet services and application on Turkey's case

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Tezin Türü: Yüksek Lisans

Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Türkiye

Tezin Onay Tarihi: 2006

Tezin Dili: İngilizce

Öğrenci: MÜNİR MURAT ALSAN

Asıl Danışman (Eş Danışmanlı Tezler İçin): Altan Koçyiğit

Eş Danışman: Uğur Soytaş

Özet:

This thesis proposes a pricing model for Internet access services. Firstly, demand, pricing and costing practices in communications sector are briefly explored. Then a pricing model for the ADSL Internet access service by Türk Telekom is described. The model uses the demand and cost information of a specific service and price is assumed as the key input. The model tries to find the optimum level of prices that maximize the profits under certain constraints regarding the network and customer concerns. The model and its output are discussed in comparison with the international cases and the scope of the further study is addressed in line with the developments occurring in the broadband access market.