Identifying design factors for personal digital calendars in relation with consumer timestyles

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Tezin Türü: Yüksek Lisans

Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Türkiye

Tezin Onay Tarihi: 2016

Öğrenci: UTKU CİVELEK

Danışman: EMİNEGÜL KARABABA

Özet:

Timestyle is a psychological framework that tries to model individual differences to valuation and consumption of time. Its effect on shopping, leisure activities, and web site usage had been studied. This study tries to reveal its effect on the consumption of time management tools. For this purpose, first a comprehensive qualitative work is carried out to find out practices, expectations, motivations and meanings of consumers related with these tools. Then, the significance of these factors and their correlation with timestyle dimensions are uncovered with a quantitative survey. The results of this thesis can be utilized for designing and marketing better-performing and better-adapting digital calendars.