Tezin Türü: Yüksek Lisans
Tezin Yürütüldüğü Kurum: Orta Doğu Teknik Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Türkiye
Tezin Onay Tarihi: 2019
Tezin Dili: İngilizce
Öğrenci: Sinem Öz Arı
Danışman: Eminegül Karababa
Özet:
The purpose of this study is to examine new family identity formation
process by using a framework of identity interplay in consumption
practices through wedding rituals and consumption. It is also aimed to
observe how this framework is utilized in this process. Another purpose
is to find out the role of individual, relational and family identity
bundles in family decision-making process. Moreover, it is aimed to see
application of this framework in real-life cases. For this aim, in-depth
interviews are used as a qualitative research technique. A sample from
Turkey is chosen, since Turkey is a country going through modernization
and urbanization processes resulting in changes in society and family
life. The sample consists of educated, middle-class people living in
urban areas of Turkey. The findings highlight utilization of the
framework in that specific sample, give insights about new family
formation processes and interpret family decision-making processes.