Acceptance of Virtual Reality Games: A Multi-Theory Approach

Kosa M., Uysal A., EREN P. E.

INTERNATIONAL JOURNAL OF GAMING AND COMPUTER-MEDIATED SIMULATIONS, vol.12, no.1, pp.43-70, 2020 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 12 Issue: 1
  • Publication Date: 2020
  • Doi Number: 10.4018/ijgcms.2020010103
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, Compendex, INSPEC, Psycinfo
  • Page Numbers: pp.43-70
  • Keywords: Flow Theory, Gaming, Player Acceptance, Player Perception, Self-Determination Theory, Structural Equation Modeling, Technology Acceptance Model, Virtual Reality, SELF-DETERMINATION THEORY, USER ACCEPTANCE, INTRINSIC MOTIVATION, NEED SATISFACTION, FLOW EXPERIENCE, PERCEIVED EASE, INFORMATION TECHNOLOGY, CONTINUANCE INTENTION, ONLINE GAMES, BRAND EQUITY
  • Middle East Technical University Affiliated: Yes


As virtual reality (VR) games are getting more widespread, the need to understand the interaction between players and the VR games is gaining prominence. The present study examines player endorsement of virtual reality games from an amalgamation of technology acceptance, self-determination, and flow theory perspectives. A survey was carried out with participants (N = 396) who had played a VR game at least once and at most five times. Structural equation modeling analyses showed that perceived ease of use was the primary predictor for satisfaction of self-determination constructs (autonomy and competence) and flow constructs (immersion and concentration), which in turn predicted player enjoyment. Accordingly, the results suggest the importance of including self-determination constructs in addition to the flow perspective within the context of technology acceptance model, for explaining the acceptance of VR gaming. Findings also showed that enjoyment resulted in positive attitudes towards VR gaming, and these attitudes predicted intention to play VR games.