32th International Congress of Psychology, Praha, Czech Republic, 18 July 2021
In this research we investigate the extent to which collective action intentions of vegans vary as a function of institutional attitudes towards veganism. To do so, we conducted two studies. In the first study, we examined the pathway to collective action intention by employing the Encapsulated Model of Social Identity in Collective Action (EMSICA). We expected three distinctive psychological processes; namely, identity, injustice and efficacy to predict collective action. Structural Equation Models showed that SIMCA provided a slightly better fit compared to EMSICA in representing the data. We also expect that the stance taken by institutions (such as the national government or the United Nations) will influence these processes, and in turn, collective action intentions. To explore this, Study 2 manipulated institutional attitudes towards veganism at the national and international levels. We expected institutional attitudes (positions) regarding consumption of meat products would provide the model with more context and assist the vegan community’s more politically informed action intentions. We argue that it is imperative to take account of the presence of powerful institutional authorities in an increasingly interconnected world when it comes to collective action aiming to address global issues, such as speciesism or animal exploitation. New possibilities of collective action might be on the horizon waiting to be discovered.