Akademik Veri Yönetim Sistemi
European Congress of Psychology, Pafos, Kıbrıs (Gkry), 1 - 04 Temmuz 2025, cilt.84, ss.540, (Özet Bildiri)
The Stereotype Content Model (SCM) argues that groups are often have ambivalent stereotypes, combining high competence with low warmth or vice versa. While men are generally seen as more competent but less warm, deviations from these broad stereotypes may emerge at the subgroup level. Similarly, Ambivalent Sexism Theory posits that attitudes toward men are ambivalent, encompassing both hostile and benevolent dimensions. Despite this alignment, the relationship between sexism toward men and stereotype content remains unexplored. This study aimed to investigate stereotypes of men subgroups from societal perspective, an area not yet explored in the Turkish context, and to examine how personal perceptions of these subgroups relate to ambivalent sexism toward men. A pilot study (N= 41) identified thirty-three subgroups (e.g., macho, mama’s boy, homosexual, divorced). In the main study (N=304), participants evaluated these subgroups on warmth and competence from societal and personal perspectives and completed Ambivalence toward Men Inventory. From a societal perspective, six clusters were identified; however, ambivalent stereotypes were observed only at the subgroup level, with 27 subgroups showing significant differences in warmth and competence. From a personal perspective, higher hostility toward men was linked to lower warmth ratings for subgroups conforming traditional gender norms (e.g., aggressive, protective) and higher competence ratings for subgroups challenging those norms (e.g., feminist, egalitarian). As benevolence toward men increased, subgroups challenging traditional gender norms were perceived as less competent and warm, while those conforming were perceived as more competent and warmer. Our findings partially supported the SCM's ambivalent stereotypes hypothesis, as ambivalence was not evident at the cluster level, raising questions about the criteria for identifying ambivalent stereotypes in SCM research. The relationship between sexism toward men and perceptions of warmth and competence suggests that ambivalence toward men is not uniform but varies across men subgroups.