Role of Supply Chain Collaboration and Organizational Agility on Promoting Relational Rents: A Literature Review


Tisnasasmita B. J., Muafi M., Isfianadewi D., Prajogo W.

International Conference on Business and Technology (ICBT), İstanbul, Turkey, 6 - 07 November 2021, vol.485, pp.759-772 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 485
  • Doi Number: 10.1007/978-3-031-08093-7_50
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.759-772
  • Keywords: Relational view, Supply chain collaboration, Organizational agility, FIRM PERFORMANCE, CONTRADICTIONS, INNOVATION, CAPABILITY, STRATEGY, PARADOX
  • Middle East Technical University Affiliated: No

Abstract

Nowadays, valuable, rare, imperfectly imitable, and non-substitutable (VRIN) resource that is essential for a firm to survive in a turbulent environment might reside inside an alliance. A collaboration that benefits all alliance members is an alternative strategy, where alliance members will be able to use a relational resource, without any need to invest or acquire it. Utilization of relational resource by alliance members can create a relational rent, a supernormal profit that can be enjoyed by alliance members and will not be achieved by a firm individually. Supply chain collaboration ensures a stable supply for a firm as well as lower transaction cost. Supply chain collaboration also increases the ability of the firm to sense and respond rapidly, properly, and efficiently to environmental change, which means that supply chain collaboration promotes organizational agility. An agile firm will be able to reconfigure owned resources and combined them with a relational resource that potentially results on the ability to develop products that fit the market and increase revenue and at the end may increase relational rent. Our literature review finds that supply chain collaboration has a positive effect on relational rent, both directly and through the development of organizational agility.