Coherent Personalized Paragraph Generation for a Successful Landing Page


Çetinkaya Y. M. , Toroslu I. H. , Davulcu H.

14th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2022, İstanbul, Turkey, 10 - 13 November 2022, pp.20-25

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.20-25
  • Middle East Technical University Affiliated: Yes

Abstract

Social media has become an important place for online marketing like never before. Businesses use various techniques to identify and reach potential customers across multiple platforms and deliver a message to grab their attention. A notable post could attract potential customers to the product landing page. However, the acquisition is only the beginning. The landing page should respond to the visitor's need for persuasion to increase conversion rates. Showing every visitor the same page is far from that goal. Even if the product meets everyone's needs, their priorities may differ. In this study, we propose a pipeline that includes gathering and identifying potential customers from Twitter, determining their priorities by understanding the context of their message, and creating a coherent paragraph that addresses the issue to display on the landing page.