The Impact of E-Ticketing on Behavioral Intention to Use and the Moderating Role of Information and Communication Technology Tools


Ashour L. M., Magatef S. G., Alzaghal Q. K.

International Conference on Business and Technology (ICBT), İstanbul, Turkey, 6 - 07 November 2021, vol.485, pp.483-507 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 485
  • Doi Number: 10.1007/978-3-031-08093-7_32
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.483-507
  • Keywords: E-ticketing strategies, Information and Communication Technology tools (ICT), Behavioral intention to use, UNIFIED THEORY, ACCEPTANCE, MODEL, DECISION, ADOPTION, TRUST, RISK
  • Middle East Technical University Affiliated: No

Abstract

This study is an attempt to measure the most important factors affecting the behavioral intention to use e-ticketing, considering the mediating effect of (Information Communication Tools (ICT) on the relationship between the following independent variables (perceived convenience, perceived ease of use, facilitating conditions, Perceived Usefulness, information quality, perceived security, perceived privacy, customer technical support, and infrastructure) and dependent variable (behavioral intention to use). The result revealed that the following independent variables (perceived convenience, information quality, perceived privacy) don't have direct impact on the dependent variable (behavioral intention to use). While the following variables (perceived ease of use, facilitating condition, perceived usefulness, perceived security, and infrastructure) have direct positive impact on the dependent variable (behavioral intention to use). The analytic results showed that concerning the (ICT) tools, two categories of (ICT) were revealed, the (ICT) tools as a moderator for the first category (low skills) moderate the relationship between perceived convenience and behavioral intention to use, while for the second category (high skills) (ICT) tools moderate the relationship between (customer technical support, infrastructure) and behavioral intention to use. The study a survey scheme and data were collected using a structured questionnaire from a sample of (254) internet users. The analytical statistics were derived using AMOS (R) 20.0 software package.