Consumers’ Emotional Responses to Brands and Branded Products

ŞENER PEDGLEY B., Karahanoglu A.

Design Principles and Practices: An International Journal—Annual Review, vol.3, pp.323-340, 2009 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 3
• Publication Date: 2009
• Doi Number: 10.18848/1833-1874/cgp
• Journal Name: Design Principles and Practices: An International Journal—Annual Review
• Page Numbers: pp.323-340
• Middle East Technical University Affiliated: Yes