An Empirical Investigation into the Perceived Value and Customer Adoption of Online Shopping: Palestine as a Case Study

Herzallah F., Al Qirim N.

International Conference on Business and Technology (ICBT), İstanbul, Türkiye, 6 - 07 Kasım 2021, cilt.485, ss.433-447, (Tam Metin Bildiri) identifier identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 485
  • Doi Numarası: 10.1007/978-3-031-08093-7_29
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.433-447
  • Anahtar Kelimeler: Perceived value, Online shopping, Social value, Functional value, Emotional value, Epistemic value, CONSUMER, INTERNET, TECHNOLOGY, ACCEPTANCE, COMMERCE, QUALITY, EXPERIENCE, INTENTION, LOYALTY, PRICE
  • Orta Doğu Teknik Üniversitesi Adresli: Hayır

Özet

Increased online shopping worldwide, even during the COVID-19 pandemic, has increased the need for more research to understand factors influencing its adoption and use by customers. The current research aims to investigate the influence of perceived value on customer intention to use online shopping in Palestine. A 200-Palestinian online shopper survey has been implemented. A theoretical framework has also been developed where perceived value is measured using four dimensions: social, functional, emotional, and epistemic. To analyze the collated data, the structural equation modeling is suitably conducted. The results show that all perceived value dimensions have positively influenced customer's intention to use online shopping. Largely, the current work shows that emotional value is the most significant dimension.