Akademik Veri Yönetim Sistemi
International Conference on Business and Technology on Navigating the Technological Tide - The Evolution and Challenges of Business Model Innovation (ICBT), Cambridge, Kanada, 19 - 20 Nisan 2024, cilt.1082, ss.433-445, (Tam Metin Bildiri)
The study paper delves into the various components of affiliate marketing in order to have a comprehensive understanding of the subject. This study demonstrates that affiliate marketing has a direct influence on product sales and consumer purchasing choices. This study investigates the intricate relationship between affiliate marketing and customer purchasing behavior. Affiliate marketing has emerged as a prominent strategy for companies to advertise their products by utilizing third-party affiliates. Nevertheless, there is limited knowledge regarding the impact of trust-building, social proof, ease, and tailored recommendations in affiliate marketing on consumer behavior. This study employs both qualitative and quantitative approaches to uncover the key factors that influence customer purchasing decisions in affiliate marketing, thus addressing this research gap. The study employs surveys, interviews, and data analysis to comprehend the manner in which customers utilize affiliate marketing channels, perceive material provided by affiliates, and execute transactions. This research has the potential to enhance the strategies used by marketers and businesses in affiliate marketing, leading to improved customer engagement and conversion rates.