A quantitative investigation of students' attitudes towards electronic book technology


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BULUR H. G. , Gonul M. S.

JOURNAL OF LIBRARIANSHIP AND INFORMATION SCIENCE, cilt.52, ss.916-930, 2020 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 52 Konu: 3
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1177/0961000619884114
  • Dergi Adı: JOURNAL OF LIBRARIANSHIP AND INFORMATION SCIENCE
  • Sayfa Sayıları: ss.916-930

Özet

The purpose of this study is to analyse the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that Analytic Hierarchy Process results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. The Analytic Hierarchy Process provides researchers with a more thorough decision-making analysis.