A quantitative investigation of students' attitudes towards electronic book technology


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BULUR H. G. , Gonul M. S.

JOURNAL OF LIBRARIANSHIP AND INFORMATION SCIENCE, vol.52, no.3, pp.916-930, 2020 (Peer-Reviewed Journal) identifier identifier

  • Publication Type: Article / Article
  • Volume: 52 Issue: 3
  • Publication Date: 2020
  • Doi Number: 10.1177/0961000619884114
  • Journal Name: JOURNAL OF LIBRARIANSHIP AND INFORMATION SCIENCE
  • Journal Indexes: Social Sciences Citation Index, Scopus, FRANCIS, IBZ Online, EBSCO Education Source, Index Islamicus, Information Science and Technology Abstracts, INSPEC, Library and Information Science Abstracts, Library Literature and Information Science, Library, Information Science & Technology Abstracts (LISTA)
  • Page Numbers: pp.916-930

Abstract

The purpose of this study is to analyse the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that Analytic Hierarchy Process results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. The Analytic Hierarchy Process provides researchers with a more thorough decision-making analysis.