CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW


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Özkan Yildirim S. , Altınışık S.

Mugla Journal of Science and Technology, cilt.3, no.2, ss.131-137, 2017 (Hakemli Üniversite Dergisi)

  • Cilt numarası: 3 Konu: 2
  • Basım Tarihi: 2017
  • Doi Numarası: 10.22531/muglajsci.358776
  • Dergi Adı: Mugla Journal of Science and Technology
  • Sayfa Sayıları: ss.131-137

Özet

Social commerce though it is a relatively novel concept, has been an attracted field by both practitioners and scholars. In search for exploring underlying motives for social commerce usage many theories proposed and various factors studied by academic circles. In this study we review the social commerce literature to grasp a picture of the literature in terms of the social commerce activities as research basis, theories and factors employed by the studies and the countries that the studies were conducted. Our findings and concluding comments would be useful for future studies especially for newcomer researchers in the social commerce discipline.