How Serif and Sans Serif Typefaces Influence Reading on Screen: An Eye Tracking Study


5th International Conference on Design, User Experience, and Usability (DUXU) held as part of 18th International Conference on Human-Computer Interaction (HCI International), Toronto, Canada, 17 - 22 July 2016, vol.9747, pp.578-586 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 9747
  • Doi Number: 10.1007/978-3-319-40355-7_55
  • City: Toronto
  • Country: Canada
  • Page Numbers: pp.578-586
  • Keywords: Reading behavior, Reading from screen, Eye movement, Serif, Sans serif, User interface, PAPER, PERFORMANCE, TEXT
  • Middle East Technical University Affiliated: Yes


This study aims to investigate how serif and sans serif typefaces influence reading from screen. 10 graduate students voluntarily participated in the study. The data were collected in a laboratory setting. Participants were asked to find the misspelled words in two different texts written in serif and sans serif typeface. The participants tried to find the misspelled words in the texts, during the data collection there was no time limitation. Participants' eye movements were recorded by Tobii 1750 eye tracker device. The data were analyzed according to the accuracy and eye behavior metrics. The findings showed that participants read from sans serif typeface faster and more accurate than serif typeface. The findings suggest that participants fixated on the misspelled words more on serif typeface than sans serif typeface, in terms of the total visit duration participants spent more time on serif typeface than sans serif typeface.