Fostering New Technology Adoptions

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Karaer Ö., Erhun F., Lee H. L.

POMS Annual Conference 2013, Colorado, United States Of America, 3 - 06 May 2013, pp.177

  • Publication Type: Conference Paper / Summary Text
  • City: Colorado
  • Country: United States Of America
  • Page Numbers: pp.177
  • Middle East Technical University Affiliated: Yes

Abstract

Potential adopters of a new technology (e.g. RFID) must account for various factors, such as uncertainties, steep starting costs, and network effects, while making the investment decision, and hence may be hesitant. Here we address these dynamics by studying the interaction between a technology vendor and potential adopters.