Marketing and consuming flowers in the Ottoman Empire

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Karababa E.

JOURNAL OF HISTORICAL RESEARCH IN MARKETING, cilt.7, sa.2, ss.280-292, 2015 (ESCI, Scopus) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 7 Sayı: 2
  • Basım Tarihi: 2015
  • Doi Numarası: 10.1108/jhrm-03-2014-0009
  • Dergi Adı: JOURNAL OF HISTORICAL RESEARCH IN MARKETING
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.280-292
  • Anahtar Kelimeler: Marketing history, Consumption history, Branding history, Ottoman empire, History of trades, Flowers
  • Orta Doğu Teknik Üniversitesi Adresli: Evet

Özet

Purpose - This paper aims to investigate the marketing and consumption of flowers as a commodity from the sixteenth to the eighteenth century in the Ottoman context, a non-Western context, and to identify the specificities and similarities to the wider regional context with which it interacts.