Marketing and consuming flowers in the Ottoman Empire

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Karababa E.

JOURNAL OF HISTORICAL RESEARCH IN MARKETING, vol.7, no.2, pp.280-292, 2015 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 7 Issue: 2
  • Publication Date: 2015
  • Doi Number: 10.1108/jhrm-03-2014-0009
  • Journal Name: JOURNAL OF HISTORICAL RESEARCH IN MARKETING
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.280-292
  • Keywords: Marketing history, Consumption history, Branding history, Ottoman empire, History of trades, Flowers
  • Middle East Technical University Affiliated: Yes

Abstract

Purpose - This paper aims to investigate the marketing and consumption of flowers as a commodity from the sixteenth to the eighteenth century in the Ottoman context, a non-Western context, and to identify the specificities and similarities to the wider regional context with which it interacts.