Marketing and consuming flowers in the Ottoman Empire
JOURNAL OF HISTORICAL RESEARCH IN MARKETING, vol.7, no.2, pp.280-292, 2015 (ESCI, Scopus)
- Publication Type: Article / Article
- Volume: 7 Issue: 2
- Publication Date: 2015
- Doi Number: 10.1108/jhrm-03-2014-0009
- Journal Name: JOURNAL OF HISTORICAL RESEARCH IN MARKETING
- Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
- Page Numbers: pp.280-292
- Keywords: Marketing history, Consumption history, Branding history, Ottoman empire, History of trades, Flowers
- Middle East Technical University Affiliated: Yes
Abstract
Purpose - This paper aims to investigate the marketing and consumption of flowers as a commodity from the sixteenth to the eighteenth century in the Ottoman context, a non-Western context, and to identify the specificities and similarities to the wider regional context with which it interacts.