Marketing and consuming flowers in the Ottoman Empire


Karababa E.

JOURNAL OF HISTORICAL RESEARCH IN MARKETING, cilt.7, ss.280-292, 2015 (ESCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 7
  • Basım Tarihi: 2015
  • Doi Numarası: 10.1108/jhrm-03-2014-0009
  • Dergi Adı: JOURNAL OF HISTORICAL RESEARCH IN MARKETING
  • Sayfa Sayıları: ss.280-292

Özet

Purpose - This paper aims to investigate the marketing and consumption of flowers as a commodity from the sixteenth to the eighteenth century in the Ottoman context, a non-Western context, and to identify the specificities and similarities to the wider regional context with which it interacts.