The Evolution of Turkish Marketing and Consumption Behavior


Karababa E.

in: Marketing Management In Turkey: Cases and Challenges, Donald N. Thompson, Editor, Gazi Yayın Dağıtım, Ankara, pp.1-8, 2005

  • Publication Type: Book Chapter / Chapter TextBook
  • Publication Date: 2005
  • Publisher: Gazi Yayın Dağıtım
  • City: Ankara
  • Page Numbers: pp.1-8
  • Editors: Donald N. Thompson, Editor