Behavioral Issues in B2C E-commerce: The-state-of-the-art


Huseynov F., ÖZKAN YILDIRIM S.

INFORMATION DEVELOPMENT, cilt.32, sa.5, ss.1343-1358, 2016 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 32 Konu: 5
  • Basım Tarihi: 2016
  • Doi Numarası: 10.1177/0266666915599586
  • Dergi Adı: INFORMATION DEVELOPMENT
  • Sayfa Sayıları: ss.1343-1358

Özet

B2C e-commerce is one of the fastest growing industries worldwide. A lot of studies were carried out by both scholars and practitioners in order to assess online consumers' behavioral issues in B2C e-commerce platforms. This paper aims to organize and classify the accumulated literature on B2C e-commerce in order to determine less-researched areas and provide future research directions. For that purpose 208 peer-reviewed articles from 71 journals published between 2005 and 2014 were retrieved and analyzed. The findings of the studies are discussed within the scope of developed framework.