The relationship among individual differences in individualism-collectivism, extraversion, and self-presentation


Arpaci I., BALOĞLU M., Kesici S.

PERSONALITY AND INDIVIDUAL DIFFERENCES, vol.121, pp.89-92, 2018 (Peer-Reviewed Journal) identifier identifier

  • Publication Type: Article / Article
  • Volume: 121
  • Publication Date: 2018
  • Doi Number: 10.1016/j.paid.2017.09.034
  • Journal Name: PERSONALITY AND INDIVIDUAL DIFFERENCES
  • Journal Indexes: Social Sciences Citation Index, Scopus
  • Page Numbers: pp.89-92
  • Keywords: Culture, Individualism, Collectivism, Extraversion, Self presentation, VERTICAL INDIVIDUALISM, BIG 5, PERSONALITY, NARCISSISM, FACEBOOK, PSYCHOLOGY, CULTURE

Abstract

Individualism versus collectivism as an aspect of culture and extraversion as an aspect of personality may help explain self-presentation attitudes, intentions, and behaviors on social networking sites. Thus, this study aims to investigate the individual differences and relationships among individualism versus collectivism, extraversion, and self-presentation attitudes, intentions, and behaviors. The Individualism-Collectivism Scale and the Big Five Personality Scale were used to collect the data from 311 college students (75.9% woman, mean age = 20.68). Results show that individualism has a significant positive correlation with extraversion, which has a significant correlation with selfie posting attitudes, intentions and behaviors. Even though the correlation between individualism and attitudes toward self-presentation was statistically significant, the magnitude of the association was small.