The relationship among individual differences in individualism-collectivism, extraversion, and self-presentation

Arpaci I., BALOĞLU M., Kesici S.

PERSONALITY AND INDIVIDUAL DIFFERENCES, vol.121, pp.89-92, 2018 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 121
  • Publication Date: 2018
  • Doi Number: 10.1016/j.paid.2017.09.034
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.89-92
  • Keywords: Culture, Individualism, Collectivism, Extraversion, Self presentation, VERTICAL INDIVIDUALISM, BIG 5, PERSONALITY, NARCISSISM, FACEBOOK, PSYCHOLOGY, CULTURE
  • Middle East Technical University Affiliated: No


Individualism versus collectivism as an aspect of culture and extraversion as an aspect of personality may help explain self-presentation attitudes, intentions, and behaviors on social networking sites. Thus, this study aims to investigate the individual differences and relationships among individualism versus collectivism, extraversion, and self-presentation attitudes, intentions, and behaviors. The Individualism-Collectivism Scale and the Big Five Personality Scale were used to collect the data from 311 college students (75.9% woman, mean age = 20.68). Results show that individualism has a significant positive correlation with extraversion, which has a significant correlation with selfie posting attitudes, intentions and behaviors. Even though the correlation between individualism and attitudes toward self-presentation was statistically significant, the magnitude of the association was small.