The Influence Model of Business Data Analytics on Decision Making in the Telecommunication Industry: "A Quantitative Study Using PLS-SEM"

Al-Eisawi D.

International Conference on Business and Technology (ICBT), İstanbul, Turkey, 6 - 07 November 2021, vol.485, pp.165-174 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 485
  • Doi Number: 10.1007/978-3-031-08093-7_11
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.165-174
  • Keywords: Business analytics, Decision making, Quantitative research, PlS-SEM, Analytics, PARTIAL LEAST-SQUARES, BIG DATA, SCIENCE
  • Middle East Technical University Affiliated: No


This paper depicts the field of Business Analytics (BA) from a decisionmaking prescriptive, that is the science of using statistical techniques and technologies to scrutinize past data for obtaining new insight about businesses and perform better decisions in all levels. BA was recently highlighted in most novel research studies. Business analytics is a comprehensive and broad technology that has gotten a lot of interest from academics and practitioners recently (Yadav et al. 2016). The fields of business analytics are changing the world significantly, as a data science field, business analytics is leading significant/organizational managerial insight and awareness in terms of affecting both knowledge and management efforts.