Auction processes are commonly employed in many environments. With rapid advances in Internet and computing technologies, electronic auctions have become very popular. People sell and buy a wide range of goods and services online. There is a growing need for the proper management of online auctions and for providing support to parties involved. In this paper, we develop an interactive approach supporting both the buyer and the bidders in a multi-attribute, single-item, multi-round, reverse auction environment. We demonstrate the algorithm on a number of problems. (C) 2010 Elsevier B.V. All rights reserved.