Changes in value priorities of university students between 1970s-1990s, gender differences in each time period, generation differences (between adolescents' and their parents') in the 1970s and basic dimensions of the university students' value orientations in the 1990s were examined Rokeach Value Survey was administered to 150 (32 females, 118 males;) students from Nacettepe University and some of their parents (27 mothers, 30 fathers) during the late 1970s; and to 114 students (22 females, 91 males, 1 unidentified) from the same university at the beginning of 1990s. In addition to the ranking procedure used in the 1970s, in the 1990s, respondents were also asked to rate values in terms of their importance using a 7-point scale of "not important - important". Findings demonstrated that the university students of the 1970s and 1990s were more similar in their values (especially in terms of terminal values) than different. However, a trend to attribute relatively more importance to individualistic values was observed in the 1990s. Similarly, gender-related findings indicated similarities to be move important than differences. On the other hand, generation differences in the 1970s were found to be relatively more important particularly in terms of terminal values; the students of the 1970s attributed more importance to individualistic values, whereas their parents considered socio-cultural-normative values to be more important. Thus, results indicated generation differences in value orientations to be relatively more apparent than cohort and gender differences. In the 1990s, value orientations of Autonomy, Self-Development- Maturation and Adjustment-Recognition-Love were identified as second-order value orientations. The implications of these value orientations and other findings were discussed from a cross-cultural perspective and with reference to self-developmental tendencies in the Turkish society.