Behavioral Segmentation Analysis of Online Consumer Audience in Turkey by Using Real E-Commerce Transaction Data

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HUSEYNOV F., ÖZKAN YILDIRIM S.

International Journal of Economics and Business Research, vol.14, pp.12-28, 2017 (Scopus)

• Publication Type: Article / Article
• Volume: 14
• Publication Date: 2017
• Doi Number: 10.1504/ijebr.2017.085549
• Journal Name: International Journal of Economics and Business Research
• Journal Indexes: Scopus
• Page Numbers: pp.12-28
• Middle East Technical University Affiliated: Yes