Behavioral Segmentation Analysis of Online Consumer Audience in Turkey by Using Real E-Commerce Transaction Data
International Journal of Economics and Business Research, vol.14, pp.12-28, 2017 (Scopus)
- Publication Type: Article / Article
- Volume: 14
- Publication Date: 2017
- Doi Number: 10.1504/ijebr.2017.085549
- Journal Name: International Journal of Economics and Business Research
- Journal Indexes: Scopus
- Page Numbers: pp.12-28
- Middle East Technical University Affiliated: Yes