This work focuses on Turkish migration, given the possibility of Turkey's membership into the EU. Accurately predicting the amount and nature of immigrant flows that will result from the expansion of the EU has in the past proved to be difficult. A survey conducted by the authors in Turkey in order to tackle this issue, allowed us to identify certain non-monetary factors that are important in the migration decision. Attitudes about the quality of healthcare, quality of education, and other non-monetary benefits proved important, as individuals decide whether they want to migrate. The survey also revealed avenues for figure research, especially in the areas of heterogeneity of migrant flows and country selection by potential migrants.