From Human-Centric to AI-First: A Case Study on the 'Uncannification' of Duolingo's Owl in Employer Branding


Özkal Ç., Demirer F. E.

CIMaR 2026 – The 33rd Annual Conference, Hasselt, Belgium, 20 - 23 May 2026, (Unpublished)

  • Publication Type: Conference Paper / Unpublished
  • City: Hasselt
  • Country: Belgium
  • Middle East Technical University Affiliated: Yes