E-commerce in China and Latin America. A Review and Future Research Agenda

Manuel Perez-Moron J.

International Conference on Business and Technology (ICBT), İstanbul, Turkey, 6 - 07 November 2021, vol.485, pp.571-587 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 485
  • Doi Number: 10.1007/978-3-031-08093-7_38
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.571-587
  • Keywords: E-commerce, China, E-market, Latin America, E-business
  • Middle East Technical University Affiliated: No


This study reviews scientific publications in China's e-commerce and influence on Latin America's market. The study took China, Mexico, Colombia, Venezuela, Chile, Argentina and Uruguay as variables. This study also offers an overview of Chinese platforms with presence and use in Latin America's business. This research uses a qualitative approach, using a paper review (2001-2020) within the Scopus and Web of Science databases. This study shows China's e-commerce lessons for Latin American e-markets and Latin-American e-commerce challenges. The cross-cultural research in this field is immature. The authors help to close the gap in providing Latin American businesses with knowledge in e-commerce and how to put into practice the learned lessons from China e-commerce.