A Collaborative Mass Customization Design Project on Electronic Consumer Goods

Sel S. K. , PEDGLEY O. F.

International Journal of Industrial Engineering and Management, vol.3, no.4, pp.215-221, 2012 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Volume: 3 Issue: 4
  • Publication Date: 2012
  • Title of Journal : International Journal of Industrial Engineering and Management
  • Page Numbers: pp.215-221
  • Keywords: Consumer electronics, Industrial design, Mass customization, User studies


Mass customization in the electronic consumer goods industry can benefit from the vision of industrial designers to show what is achievable. To research these issues, a mass customization project was carried out with 36 undergraduate industrial design students working in collaboration with Vestel Electronics Company (one of the leading electronic consumer goods manufacturers in the world). Students were required to generate innovative product proposals for four product groups currently within Vestel's design and manufacturing portfolio. The research findings are summarized with key principles for mass customization of electronic consumer goods and identification of problems and opportunities.