Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation", 33rd EBES Conference, 2020, Madrid
33rd EBES Conference, Madrid, Spain, 23 July 2020, pp.1-18, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Madrid
- Country: Spain
- Page Numbers: pp.1-18
- Middle East Technical University Affiliated: Yes