Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation", 33rd EBES Conference, 2020, Madrid


Özkan Yıldırım S. , Altınışık S.

33rd EBES Conference, Madrid, Spain, 23 July 2020, pp.1-18

  • Publication Type: Conference Paper / Full Text
  • City: Madrid
  • Country: Spain
  • Page Numbers: pp.1-18