JOURNAL OF HIGH ENERGY PHYSICS, cilt.8, sa.5, ss.835-859, 2004 (SCI-Expanded)
We study the polarized lepton pair forward-backward asymmetries in B --> K*l+l(-) decay using a general, model independent form of the effective hamiltonian. We present the general expression for nine double-polarization forward-backward asymmetries. It is shown that, the study of the forward-backward asymmetries of the doubly-polarized lepton pair is a very useful tool for establishing new physics beyond the standard model.