Atıf İçin Kopyala
Mandrik C., Bao Y., Wang S.
JOURNAL OF CONSUMER MARKETING, cilt.35, sa.1, ss.91-104, 2018 (ESCI)
-
Yayın Türü:
Makale / Tam Makale
-
Cilt numarası:
35
Sayı:
1
-
Basım Tarihi:
2018
-
Doi Numarası:
10.1108/jcm-02-2016-1717
-
Dergi Adı:
JOURNAL OF CONSUMER MARKETING
-
Derginin Tarandığı İndeksler:
Emerging Sources Citation Index (ESCI), Scopus
-
Sayfa Sayıları:
ss.91-104
-
Anahtar Kelimeler:
China, Decomposition, Brand preferences, Conformity motivation, Intergenerational influence, CONSUMER SOCIALIZATION, PARENTAL STYLE, FAMILY COMMUNICATION, DEVELOPMENTAL TIMETABLES, CONSUMPTION, CHILDREN, SUSCEPTIBILITY, CONFORMITY, ATTITUDES, CONFLICT
-
Orta Doğu Teknik Üniversitesi Adresli:
Evet
Özet
Purpose - The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People's Republic of China (PRC), with a particular interest in discovering the cross-national differences in terms of the level of mother-daughter brand preference agreement, the directional influence from daughter to mother and leading factors for the observed differences.