A cross-national study of intergenerational influence: US and PRC

Mandrik C., Bao Y., Wang S.

JOURNAL OF CONSUMER MARKETING, vol.35, no.1, pp.91-104, 2018 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 35 Issue: 1
  • Publication Date: 2018
  • Doi Number: 10.1108/jcm-02-2016-1717
  • Journal Name: JOURNAL OF CONSUMER MARKETING
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.91-104
  • Keywords: China, Decomposition, Brand preferences, Conformity motivation, Intergenerational influence, CONSUMER SOCIALIZATION, PARENTAL STYLE, FAMILY COMMUNICATION, DEVELOPMENTAL TIMETABLES, CONSUMPTION, CHILDREN, SUSCEPTIBILITY, CONFORMITY, ATTITUDES, CONFLICT
  • Middle East Technical University Affiliated: Yes

Abstract

Purpose - The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People's Republic of China (PRC), with a particular interest in discovering the cross-national differences in terms of the level of mother-daughter brand preference agreement, the directional influence from daughter to mother and leading factors for the observed differences.