An exploratory analysis of the relationship between purchase category strategies and supply base structure

Ates M., WYNSTRA F., van Raaij E. M.

JOURNAL OF PURCHASING AND SUPPLY MANAGEMENT, vol.21, no.3, pp.204-219, 2015 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 21 Issue: 3
  • Publication Date: 2015
  • Doi Number: 10.1016/j.pursup.2015.04.007
  • Journal Name: JOURNAL OF PURCHASING AND SUPPLY MANAGEMENT
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.204-219
  • Keywords: Supply base structure, Purchasing strategy, Purchase category, Multiple-case study, TRANSACTION COSTS, INNOVATION, MANAGEMENT, IMPACT, PERFORMANCE, INTEGRATION, GOVERNANCE, CONTRACTS, PATTERNS, SINGLE
  • Middle East Technical University Affiliated: No

Abstract

This article explores how purchasing strategy at the purchase category level is related to the structure of the supply base for that purchase category. We contrast cost strategies with innovation strategies, and define supply base structure as being comprised of size (number of suppliers), heterogeneity (differentiation of suppliers), interaction (competition/collaboration), time/stability (contract duration) and transparency (supplier information sharing). Examining 13 purchase categories by means of the multiple case study method, we find that supply base structures that are associated with higher purchasing performance are not only explained by differences in purchase category strategy, but also by the purchase category's impact and supply risk. We develop seven detailed propositions for future research on this complex interplay. (C) 2015 Elsevier Ltd. All rights reserved.