Marketing ‎and entrepreneurship‎: challenges and opportunities‎


Alareeni B., Hamdan A., Hamdan R., Shoaib H. M.

Journal of Strategic Marketing, 2022 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Publication Date: 2022
  • Doi Number: 10.1080/0965254x.2022.2155688
  • Journal Name: Journal of Strategic Marketing
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Psycinfo
  • Keywords: Marketing, rntrepreneurship, journal of strategic marketing, ICBT'2021, EVOLUTION
  • Middle East Technical University Affiliated: Yes

Abstract

© 2022 Informa UK Limited, trading as Taylor & Francis Group.In the current special issue, we emphasize that entrepreneurial marketing is influential for enterprises to endure competitive, customer inspiration, relevant, satisfaction and loyalty in the market environment. The aim of the special issue is to generate academic debate about the importance of marketing to entrepreneurship. The best research papers were selected from International Conference on Business and Technology ICBT’2021 conference, which were evaluated by the guest editors, and all were subject to double blind peer review. The conduction of quantitative, qualitative, or mixed-method research is essential to expand theories and discover opportunities and challenges facing Small and medium-sized enterprises SMEs while formulating entrepreneurial marketing strategies. Concerning the existing contextual gap, even though social entrepreneurship varies in different countries from legitimate and conceptual perspectives, it is clear that it has received less attention in some contexts. Therefore, we highlighted many of these topics within the papers selected to be published in this special issue.