An Eye Tracking Based Investigation of Multimedia Learning Design in Science Education Textbooks


Educational Technology and Society, vol.25, no.2, pp.48-61, 2022 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 25 Issue: 2
  • Publication Date: 2022
  • Journal Name: Educational Technology and Society
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, EBSCO Education Source, Education Abstracts, Educational research abstracts (ERA), ERIC (Education Resources Information Center), INSPEC, Psycinfo, Directory of Open Access Journals
  • Page Numbers: pp.48-61
  • Keywords: Eye tracking, Multimedia learning design, Textbook, Visual design
  • Middle East Technical University Affiliated: Yes


© 2022. Educational Technology and Society. All Rights Reserved.This study investigated the effects of multimedia learning and visual design in a 6th grade science textbook on students’ studying processes. This was accomplished by using eye tracking technology and by applying multimedia learning design and visual design principles to science textbooks. Eye tracking based testing was employed to evaluate the effects of multimedia learning and visual design principles on students’ studying process as they interacted with the revised textbook chapter. The results revealed that the revised cell biology chapter facilitated answering achievement test questions and helped attentional focus on relevant images, as well as more successful integration of text and images during students’ studying processes. These research findings can be used in the design process to develop science textbooks based on learner needs. The research also provides guidelines for designing similar multimedia learning materials. Thus, the research results may contribute both theoretical and practical implications for the multimedia learning design of science textbooks.