International Journal of Arts and Commerce, cilt.3, sa.8, ss.95-102, 2014 (Hakemli Dergi)
This paper aims to find answers to two questions whether we can apply Darwin’s natural selection
process in other fields outside of biology such as; design or not. And whether we can explain the
success of IKEA design in Turkey depending on seven premises of Darwinian change. To begin, memes,
memetics and how they evolve from the perspective of Darwinian processes will be mentioned. Then
premises of Darwinian changes, Darwin’s natural selection processes about biological world will be
adapted to non-biological world such as; design, especially furniture design. By applying theory of
memes and memetics to the field of design, designed furniture rather than species in biology will be
examined. This paper tries to explain success of IKEA case in Turkey and in the world based on
memetic theory. In explaining this a point of view of Universal Darwinism is needed. In the final part,
several factors that aid meme transmission of IKEA in society will be focused.