The wireless networking environment presents imposing challenges to the study of broadcasting and multicasting problems. Developing an algorithm to optimize communication amongst a group of spatially distributed sensor nodes in a WSN (Wireless Sensor Network) has been met with a number challenges due to the characterization of the sensor node device. These challenges include, but are not limited to: energy, memory, and throughput constraints. The traditional approach to overcome these challenges have emphasised the development of low power electronics, efficient modulation, coding, antenna design etc., it has been recognised that networking techniques can also have a strong impact on the energy efficiency of such systems. A variety of networking based approaches to energy efficiency are possible. One of the well-known approaches is to apply clustering techniques to effectively establish an ordered connection of sensor nodes whilst improving the overall network lifetime. This paper proposes an improved clustering based multicast approach that allows any cluster head to be a multicast source with an unlimited number of subscribers, to optimize group communication in WSNs whilst ensuring sensor nodes do not deprecate rapidly in energy levels. We review several clustering approaches and examine multicast versus broadcast communication in WSNs.