A Qualitative Approach to Develop an Assessment Instrument for Homestay Operators' Environmental Behaviour

Khan N. F. A. H., Aziz Y. A., Rahman A. A., Said R., Munir N. M. N. M.

International Conference on Business and Technology (ICBT), İstanbul, Turkey, 6 - 07 November 2021, vol.487, pp.507-524, (Full Text) identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 487
  • Doi Number: 10.1007/978-3-031-08084-5_37
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.507-524
  • Keywords: Homestay, Environmental behaviour, Hospitality, Thematic analysis, SERVICE QUALITY, GREEN PRACTICES, PERFORMANCE, PARTICIPATION, SATISFACTION, MALAYSIA, TOURISM, PROGRAM, HOTELS
  • Middle East Technical University Affiliated: No

Abstract

This study elucidates the early stages of developing an assessment instrument, projected to get Homestay coordinators' feedback related to their members' behaviour of environmental practices. Nine informants participated in a voluntary semi-structured interview, conducted at different Homestay settings around Malaysia. A five-item semi-structured interview guide was used to record their perception, pursual their personal experience. Thematic analysis with codes was implemented to categorise the responses. Later, 25 questions were included in the preliminary assessment instrument and identified as the Homestay operators' Environmental Behaviour Assessment Instrument (EBAI). However, the EBAI needs additional research for it to be considered consistent and effective. Nevertheless, the qualitative approach implied to develop the assessment may be beneficial specifically to Homestay researchers and practitioners.