A Usability Study of WebMaps with Eye Tracking Tool: The Effects of Iconic Representation of Information

Alacam O., Dalci M.

13th International Conference on Human-Computer Interaction, California, United States Of America, 19 - 24 July 2009, vol.5610, pp.12-21 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 5610
  • City: California
  • Country: United States Of America
  • Page Numbers: pp.12-21
  • Keywords: Web mapping, usability, eye tracking, cognitive processes, iconic representations, the efficiency of pop-ups
  • Middle East Technical University Affiliated: Yes


In this study, we aim to conduct usability tests on different WebMap sites with eye movement analysis. Overall task performance, the effects of iconic representation of information, and the efficiency of pop-up usage were evaluated. The eye tracking technology is used for this Study in order to follow the position of the users' eye-gaze. The results show that there are remarkable differences in task performance between WebMaps. Addition, they also differ in the use of iconic representations according to results of users' evaluation. It is also found that efficiency of pop-up windows' usage has an effect on task performance.