24th European Conference on Operational Research, Lisbon, Portekiz, 11 - 14 Temmuz 2010, ss.113
Pricing and Production Decisions in Reusable Container Systems
Busra Atamer, Industrial Engineering, Middle East Technical
University, ODTU Endustri Muhendisligi Bolumu, Oda No:326,
Orta Dogu Teknik Universitesi Kampusu, 06531, Ankara,
Turkey, busra@ie.metu.edu.tr, Ismail Serdar Bakal, Z. Pelin
Bayindir
In this study, we consider decision problems on reusable container systems.
The return rate of containers depends on customer demand and deposit price;
and the producer determines the return rate via modifying the latter.Production
planning and pricing decisions are to be made simultaneously because the producer also has to decide on the quantity of brand new reusable containers to
be purchased.In this environment, we maximize the manufacturer’s profit by
utilizing constrained non-linear optimization techniques.We gain significant insights with our analytical and computational observations